ESTEE LAUDER - ZEGNA FRAGRANCE

Experiential event design

Tasked with finding a creative solution for an activation. Needed to create a takeaway for consumers that doubled as a sampling for fragrance.

During Salone, Zegna created a consumer experiences at their store where people could walk into the bottle of fragrance and it would detect your mood, express that with colored light.

Each colored light reflected a different mood associated with the fragrance, ex - deep mustard yellow = wistful