M&M’S PURPOSE - Character refresh
Content creation, social strategy, and video animation
Concepted and created all social assets for the new M&M’S Purpose Launch. Announced the new inclusive messaging for M&M’S while showing off the updated spokescandies. This reboot of M&M’S caught a lot of attention in the media/ social channels, and I worked on responsive real time creative as well.
Worked with BBDO & JKR on assets.